Retrrro is a newly established company that sells youngtimers of premium brands such as Porsche, Mercedes and BMW. They are mainly interested in sports cars or grand turismo from the '80s and '90s. Retrrro wants to interest people who want to stand out but are not necessarily fans of older cars.
Selling older cars and youngtimers, targeting customers who are not necessarily enthusiasts. Building a brand in the country, then expanding to Western markets.
Delight over the product. Desire. Pleasure. Service satisfaction.
A solid sales company, for a specific group of cars, for conscious customers as well as for people who were not born as petrolheads, but want to fall in love with older cars.
Competitor pages are often simple one-page or template-based pages. Most of them look very similar and do not stand out from the rest. The Retrrro website was to be visually consistent with the brand concept and much more engaging.
